Written by the people who grow the stones
Lab-grown or mined: the honest comparison, from a manufacturer with something to gain.
We make lab-grown, so read this sceptically. Everything below is checkable against an IGI report — including the parts that don’t flatter us.
The question
Lab-grown
Mined
Is it a real diamond?
Yes. Crystalline carbon, same hardness, same refraction. IGI grades it on the same 4Cs scale.
Yes. Formed underground over a billion years rather than in a reactor over weeks.
Can anyone tell?
Not by eye, not with a loupe, not by a jeweller. Only a spectrometer — and the girdle inscription, which we never hide.
Same answer in reverse. The distinction is provenance, not appearance.
What does a 4 ct E VS1 cost?
About half what an online lab-grown brand charges, because we are the bench. That comparison is named and dated on our home page, so you can check it against the shops themselves.
Several times more at high-street retail, for the same grades on the certificate. We have not measured that gap ourselves, so we will not put a number on it.
What can you resell it for?
There is no resale market yet — so we became one. 80% of what you paid, back from us, in writing, forever.
Most jewellers offer exchange credit rather than cash, and well below what you paid. Ask yours for the figure in writing before you buy. Ours is on the buyback page.
Which should you buy?
If you want the stone you actually want, at a size you can wear without insuring it separately.
If the billion years matter to you. They matter to some people, and that is a fair reason.
The same budget, drawn to scale
The budget that buys roughly a 0.5 ct mined solitaire buys a 4 ct from us. Same colour, same clarity on the report — what changes is how the stone was grown, not what it is. Both circles below are drawn to scale.
0.5 ct mined
4.00 ct from us
See the turntable video and the IGI report of the exact stone before you decide anything.
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